Impact

We believe that freshness, the health of our planet, and the well-being of people should never be compromised. We work to reduce food- and plastic waste and create a more sustainable food system. By transforming the way fruits and vegetables are handled, we are on a mission to make a lasting difference for future generations.

Good for people

Fresh

Fresh and appealing, it offers a refreshing alternative to plastic-wrapped fruits and vegetables

Convenient

Hassle-free. No need to remove plastic or manage waste.

Plastic-free

Keeps vegetables fresh while eliminating concerns about the harmful effects of plastic on consumer health.

Good for the planet

Reduce food waste

Extends shelf life, letting more delicious fruits & vegetables reach your table.

Waste-free

Made from thin, edible ingredients, it is fully waste-free at the end of the lifecycle.

Eliminates plastic pollution

We eliminate the risk of plastic ending up in the wrong place by removing it entirely.

Good for business

Consumer experience

Delivers a more attractive presentation on shelves and a convenient & delightful consumer experience.

EU-regulations & PPWR

Compliance with latest EU regulations for food safety and the Packaging and Packaging Waste Regulation (PPWR).

Simplifies recycling and waste separation

Simplifies store operations with no need to separate plastics from the vegetables before disposal.

Our impact projects

We are dedicated to creating sustainable solutions that tackle critical environmental challenges. Backed by grants from key organizations, we are innovating and testing new technologies that aim to drive meaningful progress in food freshness and sustainability.

Eliminate usage of plastic film on cucumbers by using an edible, plant based coating

45% of fruits and vegetables are lost to waste every year. One of the solutions that are used in EU for reducing this waste is single-use plastic film. The film minimizes water loss, reduces gas penetration, and lowers the impact of microorganisms. On the other hand, plastic film is a fossil-based material with significant negative environmental impact such as greenhouse gas emissions and pollution of seas and the Earth after usage. In collaboration with growers, retailers, industry, and university, we have developed prototypes which can prolong the shelf life of a number of fresh fruits and vegetables. The resulting bio-based, edible, vegan coating should be easily applied by using dipping or spraying methods after harvest, and extends the shelf-life of the selected fruits and vegetables. In this project, we are making trials together with our partners.